so powerful is amazon
jeff bezos is the richest man in the world. alone in the german online trade accounts for nearly half of the transactions on his amazon group. how dominant the enterprise, studies the „amazon watch published its first report "on the basis of the market power in various industries impact. it was established by the university of st. gallen, in cooperation with payback, consultancy etribes and on amazon specialized agency factor a; they have their own index calculated indicates how big the dominance in the area. highest it is book 7 of 10 possible points. here, amazon has a market share of almost 20 percent.
but also in electronics & computers and toys and childcare articles, sports & leisure, is the company to more than 16 percent. the smallest dominance in the fields of pharmacy & beauty, clothing & shoes, as well as food.
amazon's next target is the health care industry
"the report shows that the dominance of amazon to threat to many traders have become," says managing director dominik dommick payback. "amazon seeks greater dominance". the rabattanbieter the analysis of amazon, is probably not a coincidence, because the ratio of the company is ambiguous: it used to be you could even on amazon payback - points, but in 2014, ended the partnership.
it is clear that amazon is spreading. the latest target is the health: amazon has recently pillpack bought online pharmacy. the company, once the online bookseller is started, is becoming more and more areas. in addition to the trade in all its breadth, there are their own music and videodienst. the company invested large sums in film or by businesses or public authorities. observers suggest that this area be cross subsidised, it serves more than kundenbindungsinstrument on the premiumprogramm prime.
alexa serves customers or amazon.
"it is, however, problematic if an undertaking in a dominant position, just a platform operator, kopplungsstrategien incentives for customers is not to change to another platform," said diana schweitzer, co chairman of commission competition law 4.0 recently in ta gesspiegel. from this point of view „amazon prime may have negative consequences for competition. "and in another change, the language assistant alexa has swiss doubt as to whether the interests of the customers, or rather the amazon only.(徳囯ASK电容器)