what is behind the high tech promise of uniqlo's
2018 is a big year for uniqlo. it is certainly in the latest annual report of the modehändlers. because in this year for the first time in its history to uniqlo outside japan, a higher turnover than in its domestic market. 2022 will be implemented internationally twice as much as in japan. owner of takashi yanai, according to fortune, the richest man in the country, is a little bit closer to his dream, he wants to modehändler uniqlo the largest in the world.
indeed, yanai managed the company was founded in 1984 by a small retailer to a chain with more than 2000 stores in 20 countries to forms. the expansion strategy is also felt in berlin. in 2014, the tauentzienstraße opened the first uniqlo branch in germany. now there are over six. by the end of the year, three more, one in the new east side mall on the east. it would have uniqlo six shops in berlin.
but there is still a piece of work to yanai. the company fast retailing, which is behind uniqlo, continued in fiscal year 2016 / 17 of about 14 billion euros. for comparison, h & m reached a turnover of eur 23 billion in 2017, the inditex group by zara around 25 billion. for his dream of leadership is yanai regularly on collaborations with well-known designers such as alexander wang. as is uniqlo since this summer for us $300 million and roger federer. this bootete the company nike, the current sponsor of the tennis,. this shows that uniqlo his position not only on the catwalks, but also in sports and outdoor area. lifewear calls the enterprise concept and describes its clothes than functional, produced with high quality and affordable.
uniqlo works for heattech with the chemical toray together
it is notable that uniqlo his clothes as high tech product staged. the so-called „heattech collection "for example) uniqlo as technological revolution, thanks to the clothes, the warmth." so would the clothes „dünner and warmer. " garments with the „airism technology ", in turn, absorb moisture, according to uniqlo very quickly and make the garment to breathe. but there is nothing in this marketing? uniqlos technologies are truly revolutionary. where the company developed this supposedly new products?
the latter issue is directly for the japanese company. and the response to the question quickly and provides open uniqlo have different partners for the development of functional clothing. the majority of will, together with the japanese faserspezialisten toray industries produced. we have, for example, in cooperation with toray heattech develops ", shares a spokesman.
toray is a large company in the textile industry. the japanese chemical company was founded in 1926 and is annually on 17 billion us dollars. according to their own figures close to 46 000 people working for toray and its subsidiaries. on demand, the group confirmed the cooperation with uniqlo. "the first cooperation took place in 1999, when toray spinngarn for uniqlos fleece products provided by the company," says. a year later, was a division toray used only for uniqlo produce. 2006 was a strategic partnership for the development of „fortschrittlicher materials' had been agreed. in 2010, the company started production on the global expansion of uniqlos oriented. „toray leads research and development, "a spokesman for the cooperation. "the strategic partnership is in the short term, we respond to requests from uniqlos departments." the principle of heattech sounds, however, just as soon as körperschweiß: the yarn viskosefaser affected sources this up to 300 percent of its volume. so the tissue poet and keeps the heat better.
uniqlos technology is a unique selling proposition?
but how to evaluate the self innovation of science uniqlo? eric häntzsche institute of textile machinery of the tu dresden has with heattech busy. he calls it an established function „letztendlich modern funktionsbekleidung ". among other synonyms is this with other manufacturers' market place '. as an example, introduces the outdoor bekleider schoeller dryskin.
in addition to toray calls uniqlo other partners. "our 3d knitting technology, together with seiki shima, the japanese specialists for sewing machines and technology," shares uniqlo. and what makes it so special? also seiki shima, a 1961 company with nearly 2000 employees, answer immediately to the region query. „uniqlos 3d collection is our wholegarment technology... ", the company. in conventional knitting would sleeve, back and front, and then individually produced together. wholegarment - knitwear but in one piece and without seams are produced, a bit like a 3d printing. over 30 years of research and 20 years with test trials in the technology flowing, there are over 2000 related patents or in the procedure, "shima seiki. but unlike torays wholegarment heattech is not exclusively for uniqlo. „shima seiki distributes the technology companies in the world, "says of the group. "it is with various brands in use."(徳囯ASK电容器)